Resume

WORK EXPERIENCE:

The WNET Group – New York City
Audience Engagement Lead – October 2024–Present
Senior Audience Engagement Specialist / Audience Engagement Specialist – 2018–October 2024

  • Spearheaded promotional campaigns for multiple national and local series including Tony Award-winning “Great Performances,” “Great Performances at the Met,” “PBS Arts Talk,” and “Becoming Frida Kahlo”
  • Created, managed, and optimized data-driven digital advertising strategies for 65+ episodes of a national series
  • Led national series’ content strategy with digital content creation team
  • Composed weekly national email newsletter campaigns conducting regular copy, content, and cadence testing
  • Forged partnerships with external organizations to support episode viewership
  • Managed external press and digital marketing agencies to implement digital advertising campaigns and execute press efforts
  • Facilitated a cross-departmental team to improve SEO best practices company-wide
  • Authored and edited editorial, advertisement, social media, and blog post copy to increase engagement and enhance brand messaging
  • Planned event panel as part of Television Critics Association’s press tour generating national press coverage
  • Pitched programming to national media and influencers; authored press materials

Roundabout Theatre Company – New York City – September 2015 – May 2018
Digital Marketing Associate

  • Directed company-wide (marketing, fundraising, artistic, education programs) email marketing communications including automated triggered campaigns
  • Designed and wrote copy for all standard and triggered email campaigns
  • Implemented graphically based templates resulting in 5% higher engagement
  • Engineered company-wide email marketing strategy to reach most qualified leads
  • Reported on and presented email and social media campaign data to internal stakeholders
  • Launched new automated email programs with third-party email customer analytics agency resulting in over 200x ROI
  • Managed organic and paid social media campaigns and content calendar
  • Designed assets and wrote copy for social media platforms including Facebook, Twitter, Instagram, and Snapchat
  • Engaged regularly with followers to cultivate relationships and provide customer service
  • Led digital launch of several new loyalty programs like Hiptix Platinum, Generation Roundabout, and Hiptix Next
  • Oversaw blog editorial content calendar in conjunction with internal stakeholders
  • Advanced digital relationships with corporate partners such as Charlie Palmer Group, Hilton, and other outside organizations

EDUCATION:
University of Florida – Gainesville, Fla.                   
Bachelor of Science, Public Relations; Bachelor of Arts, Theatre

SPECIAL SKILLS:
AP Style proficiency, WordPress, Google Analytics, Meta Ads Manager, Muckrack, Cision, Meta (Facebook and Instagram), X, Snapchat, Tiktok, Sprout Social, Adobe Photoshop, Microsoft Office Suite, Dropbox, Constant Contact, Basecamp, Asana, WordFly, Tessitura