Resume

WORK EXPERIENCE:

Roundabout Theatre Company – New York City                                                 September 2015 – May 2018

Digital Marketing Associate

  • Managed company-wide (marketing, fundraising, artistic, education programs) email marketing communications including automated triggered campaigns
  • Designed and copywrote all email templates for standard and triggered campaigns
    • Implemented more graphically-based templates resulting in 5% higher engagement
  • Engineered company-wide email marketing strategy to reach most qualified leads
  • Reported and analyzed email campaigns to present to internal stakeholders
  • Launched new automated email programs with third-party email customer analytics agency resulting in over 200x ROI
  • Managed company-wide organic and paid social media campaigns and content calendar
    • Paid Facebook campaign for Arthur Miller’s The Price starring Mark Ruffalo and Danny DeVito resulted in over 700x ROI
  • Pioneered the launch of Snapchat
  • Designed assets and copywrote for social media platforms including Facebook, Twitter, Instagram, and Snapchat
  • Reported and assessed social media analytics for all platforms
  • Engaged regularly with followers to cultivate relationships and provide customer service
  • Jump-started the digital launch of several new loyalty programs including Hiptix Platinum, Generation Roundabout, and Hiptix Next
  • Oversaw editorial content calendar for company blog in conjunction with internal stakeholders
  • Advanced digital relationships with corporate partners such as Charlie Palmer Group and Hilton
  • Orchestrated digital cross-promotions with outside organizations
  • Coordinated CRM lists with outside digital agencies

Interim Digital Marketing Assistant

  • Authored and designed social media content and monitored social media engagement
  • Strategized all email marketing campaign scheduling and segmentation
  • Interpreted data for email marketing and social media campaigns

Digital Marketing Apprentice

  • Assisted in content creation and monitored social media outlets
  • Updated the website, ancillary sites, mobile app, and blog
  • Produced regular reports tracking web, social media, blog, and app data

Lincoln Center for the Performing Arts – New York City                                                    June – July 2015
Public Relations Intern for Midsummer Night Swing

  • Pitched and coordinated press interviews
  • Wrote and edited press releases and media alerts
  • Prepared press clippings

Alpha Productions – Gainesville, Fla.                                                                     August 2014 – May 2015
Account Executive for Frank account

  • Recruited and coordinated 130 student volunteers
  • Established partnership with Tobacco Free Alachua
  • Managed pitching and recruitment of partnering venues

The Agency – Gainesville, Fla.                                                                               January 2015 – May 2015
Account Executive for UF Health account

  • Developed public relations campaign to increase program interest
  • Assisted in website development
  • Conducted target market research

University of Florida College of Fine Arts – Gainesville, Fla.                         August 2014 – December 2014
Public Relations Intern

  • Wrote articles for e-newsletter
  • Developed social media marketing strategy, increased Facebook following by 10 percent
  • Assisted in event management

Fluent Group – Gainesville, Fla.                                                                          August 2014 – October 2014
Student Translator for Macy’s

  • Coordinated Macy’s back-to-school event
  • Developed social media marketing strategy with team of five
  • Programmed student events engaging them with Macy’s brand

Manhattan Theatre Club – NYC                                                                               May 2014 – August 2014
Marketing Intern

  • Edited Playbills and promotional materials
  • Established new restaurant partnerships
  • Processed ticket donation information

New York Musical Theatre Festival Internship – NYC                                               May 2013 – August 2013
Marketing Director for the Student Leadership Program

  • Developed social media campaign for concert series
  • Managed publicity for the artists, composers, and creative team
  • Designed concert series logo

Development Intern

  • Compiled and tracked patron data and information
  • Maintained patron relations
  • Created and distributed acknowledgement letters

The Independent Florida Alligator – Gainesville, Fla.                                         September 2013 – May 2014
Alligator Contributing Writer

  • ‘# Advertisements coming to Instagram’ – Front Page – 10/8/2013
  • ‘Miley Cyrus-inspired Halloween costumes trending online’–Front Page–10/18/13
  • ‘Pumpkin spice might not be so nice: Fall products invade stores’ – 10/22/2013
  • ‘UF performance sells out despite national attendance trend’ – 10/4/2013
  • ‘Locals React to “Fast and The Furious” Actor Paul Walker’s Death’ – 12/3/13

EDUCATION:

University of Florida – Gainesville, Fla.                                                                      Graduated: May 2015
Bachelor of Science, Public Relations; Bachelor of Arts, Theatre

SPECIAL SKILLS: 

Microsoft Office Suite, Adobe Photoshop, WordPress, Google Analytics, Cheetah Digital, Simply Measured, Sprout Social, Kentico, HTML, Facebook, Twitter, Instagram, Tumblr, Snapchat, Asana, Basecamp, WordFly, Tessitura